Candy tycoon the international group of Xu Fu Ji is lately handing over on December 7 release to announce to call, the commerce department has already granted Switzerland food on December 6 tycoon Nestle group is with the bargain that USD 1,700,000,000 procures its 60% ownership of a shares.Nestle plans to make Xu Fu Ji taking off the card from Singapore trading post, taking off a card will moreover baseball hats announce for time. According to sending out before now of procured agreement, Nestle would procure 60% ownership of a shares of Xu Fu Ji by USD 1,700,000,000.Nestle's putting forward to pass plan to arrange a project to procure the company's 43.5% ownership of a shares that the independent shareholder of Xu Fu Ji holds , in addition, will buy from Xu Shi's household hold currently of 56.5% ownership of a shares again 16.5% shares, the surplus is 40% shares, still will from slowly the surname household hold. From 1998 up to now, Xu Fu Ji already continuously for 13 years the sales is resided to a market first, is in Chinese market share 6.6% currently.Is a world sales' biggest food company, 2010 of Nestle world total the sales reach to 840,700,000,000 dollars, but chocolate and candy business only take up 11% of its total sales.Face opponents, such as Ma surname and card man...etc., it has been being resided to a leeway as well in the competition. The plan that protects Luo-Ba Er Ke according to the chief executive officer of Nestle, the newly arisen market wants to attain 45% by 2020 to the contribution rate of the company's total operating revenue, while this proportion is only about 31% currently. Medium the company circulate productivity to promote deluxe analyst of center beam Huan Lei mean while accepting 《economy reference report 》 reporter's interview, Nestle is more more concentrated than the big city and the shopping mall currently, but slowly the blessing record then at in the small city is to have a vast market to the country.Therefore, Nestle will make use of Xu Fu Ji's outlet advantage to extend quota in the market further, and make use of the strong influence of Nestle brand is also one of its intentions to Xu Fu Ji. The sky of the Pu prosperous way business enterprise plan organization chief strategic adviser thunder soldier(tiny Bo) always said to the reporter of 《economic reference report 》 , is Nestle that Xu Fu who ranks the third records and ranks the fifth after uniting, not only is original quota in the market in brief add and subtract, it two from the with each other repairing of the outlet, team and customers etc., sharing, will bring profession the influence of allowing of no the small Qu. In recent years, Nestle acceleration sets up in the domestic.Procure local essence of chicken profession in 1998 first wife in brand Shanghai to enjoy 80% ownership of a shares;Procure Guangdong's biggest ice-cream brand Guangzhou in 1999 five sheep 97% ownership of a shares;Procure the second essence of chicken production of domestic in 2001 company's discount sunglasses Hao Ji 60% ownership of a shares in Sichuan;Procure mineral spring in Yunnan in 2010 first the brand 70% ownership of a shares in Tashan, Yunnan BE;Procure the local biggest eight-treasure rice pudding and peanut milk production commercial bank Lu 60% ownership of a shares in April, 2011, etc.. Liang Huan Lei said that the foreign capital vision takes aim to more and more of succeed the local dining food business enterprise is a future trend, may have more local dining foods business enterprise be procured or form a strategic cooperation with foreign capital. Thunder soldier always points out, the foreign capital merges repeatedly hair to also make existence and development pressure of local and related business enterprise show Zhao increment, the race brand faces impact is to disappear.Therefore, suggest our country should set related industry protection the norm is with the protection that strengthens to the race brand.
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