There are many marketing do well, but the enterprise actually the disappearance of the case. By rights, marketing is the key of enterprise profit, if marketing, corresponding to get rich profit, is enable enterprises to sustainable development of the blood. But there are still many should do well, but the enterprise finally but the disappearance of the case. Analyze, produce the reason may have three kinds: 1. The product itself is not good, consumer satisfaction low after use, reputation, the poor. This heavy marketing, light products enterprises in various industries all existence, especially in the current market environments. Because China's market also tend to development in different regions of the consumption level decided to demand for such products different, in addition to the New Era Hats consumer in the purchase process of lack of rational standard, the enterprise marketing a information become the basis for consumers to buy. Rely on marketing is filled with enterprise success, but if the enterprise to ignore the product itself, even if marketing do well, because the product is bad, the customer degree of satisfaction low after use, the long-term development of an enterprise can be affected. And we can often see this scene: a brand advertising blots out the sky, at the same time, the negative information about products also constantly. So, pay attention to the marketing itself, but also to pay attention to product. 2. Expanding quick, lead to enterprise cannot provide supporting service. Marketing can expand sales of the enterprise, the enterprise can also enter rapid development road. In the process of enterprise development, the corresponding in manpower and material resources on the upgrade, but many enterprise precisely because of the speed upgrade missed the speed of development led to falling enterprise. This upgrade include two aspects, the first is the enterprise itself upgrade, including infrastructure upgrades and enterprise personnel ascension, to deal with the huge volume of business enterprise. Another is based on customer's upgrade, such as face large amount of customers, if build can meet the customers' demand service system. The content of the construction is not sudden. The pace of enterprise Wallace is too big, but forget itself is still in the stage of growth, and the results have not come to an end, because of the physical strength can not stand up and down. 3. Internal management confusion, infighting continuously in the enterprise in every sector of the body like people in different organs, responsible for different function, comprehensive together to become the enterprise overall. But if these organs to ignore their work, the enterprise will collapse. Middle managers infighting, between the founder and investors of conflict, family enterprise and even relatives into beasts of burden, etc. Infighting constantly, it is a problem in management. Sustain management, and it is the key is whether there is a sound system. System like blood vessels and nerves, link enterprise in the NFL hats department, let them to collaborative operation. Civil strife can say is the fastest way for companies to perish. Therefore, even if is the marketing do very well, market share great profit margins, high enough, but if you can't avoid above three kinds of circumstances, such as a shooting star enterprise will still. Marketing is like putting a woman disguise, and through various means, make it look very perfect, but if natural didn't have enough details and temperament, as long as customers approach can discover, this beauty but is the product of cosmetics. Enterprise to want to let oneself become eye-catching "the queen", will from inside and outside it inside and outside and repair, can so special.
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There is a marketing called elopement